Black Lives Matter.
During the BLM protests many brands took to social media to lend support by using a set of hashtags. While these displays of solidarity were meaningful, we looked into what actions had been taken beyond mere words of support.
We analysed 100+ brand responses to Black Lives Matter.
A Personal Note: The reach and feedback from this deck has been beyond imaginable. It has now been recognized in The New York Times.
The hope for the resource is that it helps strategists and marketers make the case for brands to take meaningful action to support black lives matter.
Thanks to collaborators Julian Cole, Lexie Pérez and Davis Ballard for putting it together.
